Design vs design
12.01.2014.
To shape means to design – to design means to develop.
Outer form and inner construction are symbolising this perfectly:
Everyone who is involved in a development process does ‘design’. The product designer works on topics like market positioning, external appearance and interaction and brings it into a shape. The engineer is developing the construction and makes the function usable – we do both.
There are no idling circles and no redundant process steps.