Produkt Design Zürich News

Reduce to the max

Reduce to the max

15.03.2014.

This leading record is shaping the design world since the launching of Smart like nothing else. The marketing agency Weber, Hodel, Schmid from Zurich marketed the 2-person concept as a maximum relation between human needs and modern mobility.
Our digital radio ‘Mondän’ by HDigit reduces the main handling activity to just one control knob. All of the secondary functions are receded to the background. At the same time the design concept emphasises a maximum use of aesthetics: Reduce to the max!

Here the product designer pulls out all the stops. A concept which is developed out of many criteria has a ‘simple and elegant’ look in the end .

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