Unique selling proposition
01.02.2015.
Question: Which mechanic needs combination spanners that are characterised by colour?
Answer: Everyone – because they want to concentrate on screwing and not to search the correct one in the toolbox. Primarily we are reacting to our visual sense – every infirmation is important. For a tool manufacturer this means: Innovation and USP.
By the way – this ordinary idea is still available, simply contact +41 (0)44 440 58 99
The creation of ideas is one of the most important competences of a product designer.